The strongest campaigns ask the reader to do one thing. A message that offers a download, a sale, an event and a survey at once splits attention four ways and usually achieves none of them.
Filed under: Email Marketing, Tips · Permalink
Install a valid certificate covering every hostname the site actually answers on, including the www variant if it resolves. A certificate that covers the apex but not the subdomain produces a warning that is more alarming to visitors than no encryption at all.
Filed under: Security, Tips, Tutorials, Web Development · Permalink
Every time a shell starts, it reads a profile file from your home directory. Adding a line to that file means the line runs on every new window. That is the whole mechanism, and it is also how most terminal customisation works.
Filed under: Terminal, Tips · Permalink
A search engine reading a page sees text. It can infer a great deal, but it is inferring. Structured data lets the page state directly that this string is a publication date, that one is an author, and the page as a whole describes an article.
Filed under: SEO, Tips, Web Development · Permalink